Florida Tomato Committee spruces up website - The Packer

Florida Tomato Committee spruces up website

05/20/2011 03:58:00 PM
Fred Wilkinson

Trying to generate consumer and trade interest, Florida’s tomato industry has revamped its website by showing visitors how they can “Slice into some Florida sunshine” with the state’s tomatoes.

The Maitland-based Florida Tomato Committee redesigned its website to provide easier navigation for visitors and to portray the industry in a simple and clean way, said Samantha Winters, director of education and promotion.

“The focus of the redesign is to add functionality for our tomato producers and shippers and to serve as a better platform to interact with our consumer publics — consumers, retail, foodservice and the media,” she said. “We are tweaking a few minor details but I would say we are really getting there. It is a live work in progress!”

The organization’s culinary ambassador, Florida chef Justin Timineri, greets site visitors. He’s prominently featured there and has his own section that includes his latest Florida tomato recipes and photography, comments and cooking videos.

The site also has consumer and trade sections and features recipes and health and nutrition information and houses industry reports and research information.

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Emerson Elliott    
Orlando  |  May, 24, 2011 at 07:52 AM

We spruced up and upgraded our website...but...I've yet to see an article on this publication about it. We're one of your members and subscribers. OH, that's right. We're chopped liver

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