“We should hit some decent volume Dec. 12 and the week of Dec. 19,” Machell said in early December. “We should have some nice fruit coming then.”
Ted Campbell, executive director of the Florida Strawberry Growers Association, Dover, said he expects growers to plant more than 10,000 acres this season, up from the 9,500 acres they planted last season.
That acreage should produce up to 27 million flats, higher than last year’s 23.7 million flats, he said.
“Everything I see has been positive so far,” Campbell said in early December. “Some cold snaps we had may have slowed the maturity by a hair, but gives the berries more flavor and can help the color-up.”
Florida volume typically runs through late March with smaller volumes shipped into mid-April.