Florida’s tomato industry is using bloggers to help spread the word to shoppers about the benefits of eating the Sunshine State’s tomatoes.
In early April, the Maitland-based Florida Tomato Committee partnered with nine food bloggers from throughout the East Coast.
The committee asked the bloggers to develop original recipes using fresh Florida tomatoes as the principal ingredient.
The organization launched the campaign to help celebrate April’s Fresh Florida Tomato Month.
The bloggers submitted a variety of recipes, including herb roasted shrimp and tomatoes with orzo and Cajun jambalaya pasta.
“The bloggers we have partnered with have created a wide variety of recipes — from broiled polenta bruschetta to fresh Florida tomato and veggie crepes to seafood pico de gallo for their readers to enjoy,” Samantha Daves, the committee’s director of education and promotion, said in a news release. “With their help, we are able to show a diverse audience — including amateur cooks, young professionals and families — that fresh, sun-ripened and field-grown Florida tomatoes are versatile and delicious.”
Recipes are available on the committee’s website.