The University of Florida’s Institute of Food and Agricultural Sciences has revamped a website that helps connect growers and consumers with Florida products.

Florida Food Connect offers an easy way for growers to reach new customers and helps consumers find local growers of the freshest foods, according to a news release.

On the site, growers can create profiles with photographs and information about their offerings while consumers can easily search for the nearest producer of a particular crop, or search by county to see what’s available.

Consumers can also use the site to request products.

The Gainesville, Fla.-based university and the Tallahassee-based Florida Department of Agriculture and Consumer Services worked to improve the site, according to the release.

Local food sales accounted for $7 billion in 2011, the latest U.S. Department of Agriculture statistics cited by the university, according to the release.