A film exploring social media in the lives of consumers has gained new followers in the fresh produce industry.

Irving, Texas-based DMA Solutions Inc. and several produce companies have provided money and other resources to back a documentary film inspired by the popular Twitter hashtag “#followfriday."

The crew and cast of “Follow Friday the Film” set out June 26 to make a documentary in what the film’s website described as an 8,000 mile, 38-day cross-country journey “to meet 140 strangers whose online recommendations shape our daily lives.” The film’s Twitter address is @ff_thefilm.

In a news release, Erin Faulk said her film will seek out experts in social media across the country and get their views on how platforms like Twitter and Facebook are changing the way business and consumers speak to each other.

The filmmakers raised funds for the production of the project with the help of the Kickstarter website, which allows interested parties to invest in creative projects. The film had a Kickstarter goal of $15,000, and received $22,000 with the help of produce companies, including California Giant Berry Farms, Duda Farm Fresh Foods, Mann Packing, Potandon Produce/Klondike Brands, Crunch Pak, DMA Solutions, Gills Onions, Mastronardi/Sunset Produce, Moonlit Farms, Onion Crunch and Stemilt Growers.

'Follow Friday the Film' finds industry supportDMA president Dan’l Mackey Almy heard about the film and helped connect the project with produce companies.

“We are all involved with Twitter and we all see the value in social media,” Mackey Almy said.

Mackey Almy said she met with the movie crew in Los Angeles in early June and discussed how produce companies may be a part of the effort.

Mackey Almy said she anticipates the film will have footage of fruit and vegetable growing regions, with scheduled visits with Potandon Produce, California Giant, Mann Packing and Duda Farm Fresh Foods,

Mackey Almy said she will also be tweeting about the progress of the film crew on her Twitter account, @whynotfresh, and the DMA Twitter account, @thecoreblog.