The improvements cap off a widespread company revitalization by the Delhaize America-owned chain, with a produce-centered initiative called “Fresh From the Field” featuring “better quality, enhanced freshness and expanded variety in Food Lion’s produce section,” according to a news release. The company also launched a double-your-money-back guarantee for produce and store brand products.
The company celebrated with a grand re-opening at stores in the Carolinas on Nov. 13 through Nov. 16, including providing free groceries to the first 50 customers.
“With today’s launch, nearly all Food Lion Stores have received these store investments,” said Greg Finchum, senior vice president of retail operations for Food Lion, in a news release. “We invite customers to visit their local Food Lion, where they will experience firsthand new lower prices and other store enhancements, such as the greatest value in store brands and fresher produce.”
Local food banks also benefitted from the grand re-openings, with $2,000 donations providing up to 10,000 meals to recipients.