Transparency, diligence vital for produce safety - The Packer

Transparency, diligence vital for produce safety

04/10/2014 10:40:00 AM
Coral Beach

BALTIMORE — Transparency and the inescapable need for robust food safety programs are the top two trending topics at the 16th annual Food Safety Summit.

Coral BeachFollowing the keynote presentation April 9 at the annual Food Safety Summit, Don Zietlow, president of Kwik Trip Inc., and Ed Lonergan, chief executive officer for Chiquita Brand International, answered questions from the audience. About 1,500 attendees registered for this year’s show and conference at the Baltimore Convention Center, which includes an expanded tradeshow floor this year, according to the event’s organizers.

From individual seminars on wide-ranging topics such as water quality standards and social media to the keynote presentation, the common themes of the necessity of food safety plans and corporate transparency about food safety issues reverberated throughout the first day of the summit.

Academics, public relations consultants, corporate executives and staff from governmental agencies all told summit attendees that implementing food safety protocols is a business reality that is here to stay.

“Some growers may be exempt from the (Food Safety Modernization Act) standards, but the marketplace will demand participation,” said Elizabeth Bihn, senior extension associate for the department of food safety at Cornell University and director of the Produce Safety Alliance that is housed there.

Getting top management to buy into food safety programs isn’t always easy, though, regardless of the size of a company.

Jorge Hernandez, senior vice president for food safety at U.S. Foods said one tactic he has used is to put food safety science into language that executives can understand. He said he has even told his top boss that “I’m the one who keeps you out of jail.”

“Executives are not stupid, but sometimes they do need to be educated,” Hernandez said. “When you translate food safety into what it means in dollars and cents they are more likely to understand. Of course, nobody wants to go to jail, so that works, too.”

One executive who did not have to be convinced of the value of food safety spoke during the Food Safety Summit keynote presentation April 9.

Chiquita Brands International’s CEO, Ed Lonergan, was handed the reins in October 2012 as the company was posting huge losses, said Chiquita has found its way back to its roots and is moving forward with a triple bottom line approach that has moved food safety to the forefront.

In his keynote presentation, Lonergan said Chiquita’s board never meets without Courtney Parker, the company’s senior vice president for quality and food safety, at the table.

“Courtney’s team has veto power,” Lonergan said. “Food safety is not a competitive advantage. It’s a fact of business, all of our businesses.”

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