Online produce trading platform FoodLink has inked deals with three new customers.

Los Gatos, Calif.-based FoodLink, which provides supply chain and commerce solutions for the fresh produce industry, has added Hirakata Farms, Pandol Associates Marketing and Roberson Onion Co., according to a FoodLink news release.

“We have seen a large increase in demand for the FoodLink PTI and warehouse management solutions as the produce industry moves to comply with new requirements for traceability,” Kevin Brooks, FoodLink’s chief marketing officer, said in the release. “Growers and shippers are getting serious about which solutions are the most cost-effective and scalable across their operations, and we’re happy to help them succeed.”

FoodLink represents more than 2,000 companies, including growers, shippers, carriers, retail grocers and wholesalers.