Former CTFA president joins IFCO

08/22/2011 11:54:00 AM
Chris Koger

NormandinSheri (Mierau) Normandin, former president of the California Tree Fruit Agreement, Reedley, Calif., has joined IFCO Systems N.A., Houston, as a consultant.

“We are excited about the comprehensive experience and working knowledge Sheri brings to our business,” said Fred Heptinstall, president and general manager of IFCO Systems’ Reusable Plastic Carton Management Services Division.

Normandin was the Tree Fruit Agreement’s vice president of marketing for three years before taking over as president in January 2007. She left the growers’ organization in January 2010 to become vice president of sales and marketing for Fruit Patch Sales LLC, a position she resigned 10 months later to get married and relocate to Southern California.

“IFCO is a great fit for my diverse background and allows me to do some special projects within commodity-specific areas,” Normandin said. “I can be the liaison between grower-shippers and retail and work towards solutions.”

Prior to joining the agreement, Normandin was the director of produce for Ahold USA Inc., Chantilly, Va. Earlier she worked in sales and buying positions for Safeway Inc., Pleasanton, Calif., and Sunkist Growers Inc., Sherman Oaks, Calif.

Normandin’s relationship with IFCO Systems dates back nearly 20 years to her retail days, she said.

“I’ve seen the efficiencies and the savings of using RPCs,” she said. “I see a huge opportunity long term not just for produce but for other categories as well.”

The company is developing RPCs for non-produce food items, Normandin said.

“We are in a rapidly growing business where Sheri’s complete understanding of the produce supply chain, comprehensive knowledge about produce commodities and retail marketing really adds depth to our team,” Heptinstall said.

The consulting agreement with IFCO Systems is for one year, but may be extended, Normandin said. She will be based in Southern California.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight