Harris, president of Boulder, Colo.-based Harris Consulting Services, will focus on category development and management, buying strategies, training and organic operations, Anthony Totta, Lee’s Summit, Mo.-based FreshXperts’ business development and marketing expert, said in a news release.
“Don Harris is an industry leader and an innovator who will help FreshXperts’ clients identify and respond to the unique challenges facing their businesses,” Totta said. “We are pleased to add his base of knowledge to our team and look forward to working with him to help our clients meet the demands of this ever-changing industry.”
Before forming Harris Consulting Services, Harris, a 40-year industry veteran, worked for four years as director of category development for Naples, Fla.-based Naturipe Farms LLC, five years at Boulder-based Wild Oats Market Inc. and 30 years at Pleasanton, Calif.-based retailer Safeway Inc.
FreshXperts’ consultants have experience in many aspects of the fresh produce industry, including marketing, supply chain visibility, packaging and product development.