Frieda’s Specialty Produce is excelling in areas other than fresh produce.
The Los Alamitos, Calif. company recently won the silver award in the 9th Annual International Davey Awards in the brochure category for a calendar. The award honors small companies that use “big ideas and not big budgets,” according to a Frieda’s news release.
Judges from the International Academy of Visual Arts were impressed by the calendar’s product and display images. A list of Frieda’s best sellers and availability are included in the calendar, as well as promotional opportunities throughout the year.
“We set out to create a promotional material that is more than just eye candy — a piece that is actually useful to our retail clients,” said president and chief executive officer Karen Caplan in the release. “The feedback we have received on this calendar has been very positive. Our retail clients find them very helpful in planning their own promotion, and in some cases, inspire them to do something different for their stores.”
The 2014 Promotional Planning Calendar will be available in December.