Barbra Metheny, most recently chief sales officer at Chicago-based marketer Fresh Connect, died Jan. 11.
Metheny, who had brain cancer, was 60.
Her fresh produce career included roles at Victoria Farms, Full Sail Produce, Pacific Provisions, JC Produce and Frieda’s Inc.
“Barb worked with us at Frieda’s for quite awhile, and it was like having a sister,” Karen Caplan, president of Frieda’s Inc., said in a news release. “She made everyone here feel very special — especially my mother, Frieda. She had a way of touching your heart.”
“I met her more than 30 years ago and each day she could surprise me with a new, creative way to sell one of our products,” Andy Siegel, Fresh Connect president, said in the release.
Metheny is survived by her husband, Randy Metheny; three children, Lara Holland, Kurt Metheny and Grant Metheny; two grandchildren; two brothers; and a sister.
A memorial service was scheduled for 11 a.m. on Jan. 19 at Wayfarers Chapel in Rancho Palos Verdes, Calif.