Fresh Del Monte using contest to find chefs

04/15/2013 01:13:00 PM
Doug Ohlemeier

Trying to attract aspiring chefs, Del Monte Fresh Produce NA Inc. is hosting its first “Find Your Inner Chef” contest.

$imgObj.altTextCoral Gables, Fla.-based Fresh Del Monte launched the contest April 15 to encourage consumers to submit favorite recipes using Del Monte fresh fruits and vegetables.

The contest allows participants a chance to win the “Del Monte Fresh Chef” title and a retreat for two at a renowned culinary institute, according to a news release.

Del Monte plans to select daily winners and award retailer gift cards, culinary kitchen tools and tabletop appliances.

Four weekly finalists will be selected based on the number of recipe Facebook “likes” and retweets the entrant generates.

Del Monte plans to fly the four finalists to Miami to participate in the Del Monte Fresh Produce Cook Off Challenge and compete for the grand prize.

Contest judges will include retailers, Produce for Better Health Foundation representatives and a local chef, according to the release.

“Del Monte knows that several of our consumers are chefs in their own right, serving up delicious nutritious meals for their families and friends,” Dennis Christou, Del Monte’s vice president of marketing, said in the release. “So we created this contest specifically with them in mind.

“It’s a perfect opportunity for consumers to tap their culinary creative juices, show off their cooking skills using Del Monte fresh produce, and share healthy new recipes.”

To enter, contestants must “like” and complete the pop-up registration form on Del Monte’s Facebook page and submit a copy of an original recipe.

The contest runs through June 15.



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