Fresh Express app backs Salad Swap promotion

01/24/2014 03:52:00 PM
Mike Hornick

Fresh Express Salad SwapFresh Express has a new promotion, Salad Swap, which encourages consumers to recreate the flavors of higher-calorie foods, such as pizza, in salads.

The promotion, which recommends swapping one meal daily for a salad for 30 days, offers a smartphone app through which shoppers can access recipes, coupons and other information.

The Salad Swap app can track calories, activities and salad purchases for rewards. For every two Fresh Express bag codes entered — up to 14 bags in 30 days — coupons can be earned. If 15 codes are entered in 30 days, consumers can also earn $50 in coupons throughout the year, according to a news release.

All Fresh Express mixes, kits, organics and slaws qualify for the coupons.

The recipes include:

  • bacon cheeseburger salad;
  • salad with creamy pasta;
  • chicken salad with tomatillo salsa; and
  • pizza antipasto salad.

Fresh Express consultant chef Britney Ruby Miller and nutrition consultant Jessica Fishman Levinson created recipes for the promotion.

According to market research by NPD Group, the average American eats a salad at mealtime only about three times monthly.



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