A specialist in foodservice microgreens is expanding into retail.
Rainbow Mix and other Fresh Origins microgreens varieties will be featured in the BrightFresh-branded packs, which ship in 6- and 12-count cases. The packs offer up to 20 days of shelf life.
The company decided to branch out into retail after noticing that consumers who tried microgreens in restaurants wanted to try them at home, according to the release.
“Making the leap to mainstream retail was an easy decision,” Fresh Origins’ president, David Sasuga, said in the release. “Chefs are important consumer influencers, but the popularity of food bloggers is bringing even more attention to palate-stimulating, visually interesting foods.”