Fresh Solutions Network LLC has launched a line of roasting potatoes under its Side Delights brand.
Side Delights Roastables are red and yellow potatoes that come packaged with seasonings in an oven-friendly clamshell, according to a news release from Sacramento, Pa.-based Fresh Solutions.
The line is expected to appeal to millennial consumers, who are 30% more likely to roast potatoes, according to U.S. Potato Board data.
Roastables are packed in a 1-pound clamshell that has a metal bottom for roasting or grilling. Seasonings in packs include sea salt, Mexican oregano, garlic and ancho chile.
“Consumers crave potatoes and new ways to prepare them,” Kathleen Triou, Fresh Solutions’ president and chief executive officer, said in the release. “We set out to target millennial shoppers with a hot new item that is simple to prepare, needs no clean up and features bold, global flavors to spice up their favorite side dish.”
Fresh Solutions launched the Side Delights line in the summer.