Fresh Solutions Network LLC has introduced Side Delights gourmet petite potatoes in six varieties, each in a 1.5-pound standup pouch bag with a handle and zipper closure.
The varieties are Real Red, Pure Gold, True White, Power Purple, Fusion Fingerling and Classic Medley.
“Consumers are looking for new ways to serve … and growth of the specialty potato segment is leading the category at more than 9% year over year,” Kathleen Triou, Fresh Solutions president and chief executive officer, said in a news release. “Quantitative concept tests confirmed strong consumer purchase intent for the Side Delights brand, with nearly two-thirds of respondents saying they definitely or probably will buy (it) when available.”
Fresh Solutions, which markets for seven potato growers, is supporting the product launch with:
- a pre-packed promotional display;
- an on-pack quick-response code directing consumers to a website, SideDelights.com, featuring recipes using the products; and
- a Facebook page.
The growers plan to work with customers to develop and execute customized merchandising, promotional and ad support plans. They are Sterman Masser Inc.; Michael Farms Inc.; Basin Gold Cooperative Inc.; Green Thumb Farms Inc.; Red Isle Potato Growers Ltd.; NoKota Packers Inc.; and Sun-Glo of Idaho Inc.