From the show floor: Fresh Summit 2012 booths A-E

11/06/2012 03:42:00 PM
By The Packer staff

CABO FRESH: Los Angeles-based Cabo Fresh introduced detachable four-packs of 2-ounce personal-sized servings of guacamole that have only 100 calories. Cabo Fresh also showcased 6-ounce containers of authentic and spicy guacamole that are hand-scooped for a chunkier texture — more like homemade, says Dan Wilson, executive vice president.

CALAVO GROWERS: Calavo introduced a 90-calorie single-serve guacamole in spicy and mild flavors. Another product, Calavo’s avocado halves, started shipping two weeks before Fresh Summit 2012.

California GiantTom BurfieldCalifornia Giant CALIFORNIA GIANT: California Giant Berry Farms, Watsonville, Calif., is partnering with Concord Foods Inc., Brockton, Mass., to launch a “Blueberry Baking Bliss” sweepstakes and social media promotion from Nov. 5 through Dec. 10, says Cindy Jewell, director of market for California Giant. The promotion includes a YouTube video, blogger involvement and consumer baking ideas and tips. It’s featured on the company website and its Facebook and Twitter pages.

CALIFORNIA TABLE GRAPE COMMISSION: The Fresno-based California Table Grape Commission has a new retail guide — “Grapes and the Health-Minded Shopper,” says Cindy Plummer, vice president of domestic marketing. The guide summarizes health benefits and provides talking points for ads and promotional programs, she says.

CARLSON AIRFLOW: Brooklyn Park, Minn.-based Carlson AirFlo is testing a new way to display pineapples. The company’s new pineapple floor display comes in two sizes: a larger rack with a 63-piece capacity and a smaller 24-capacity rack designed to highlight pineapples, one of the fastest-growing produce categories. The racks are designed to hold the fruit upright without causing damage, says Suellen Lindsay, marketing coordinator. The larger rack has a 3-foot footprint and the smaller one has a 2-foot footprint. Lindsay says they’re ideal for mobile merchandising, such as with hams for the holidays.

CHELAN FRESH MARKETING: Chelan, Wash.-based Chelan Fresh Marketing featured the Orondo Ruby cherry, which it recently required the rights to after buying the Orondo, Wash.-based Orondo Fruit Co. packing plant. Cory Wray, marketing director at Orondo, says the cherry is similar to a rainier but is all red and has up to 20% more acid and sugar and a firmer skin, which gives it a crisp bite. She says the cherries are harvested in late June and have a two-week window of availability at retail. The cherries are sold in 1- and 2-pound clamshells.


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