Fresno, Calif.-based Fresh Fruit Cuts plans to begin its first full season of marketing sliced peaches and nectarines under its Woot Froot brand in mid-May with upgrades to its facility.
The fresh-cut items will be offered in 3-ounce and 14-ounce bags; five-count multipack clamshells; as well as 10-ounce, 20-ounce and 2-pound trays, according to a news release. The peaches and nectarines were introduced last August with a 15-day shelf life.
The company also intends to process and bag plums and other fresh-cut products using new bagging equipment, volume tray fillers and conveyors recently added to its plant.
That equipment will allow Fresh Fruit Cuts to increase stock keeping units and pack sizes of form, fill and seal bags plus trays.
“After last year’s stone fruit season, we were for looking ways to improve our efficiency and reduce labor,” Kim Gaarde, president, said in the release. “Making these upgrades in equipment will help us realize savings in cost and time while allowing us to not only meet current demand, but continue to grow it in the future.”