Fresh-cut fruit and vegetable processor Sliced FC, formerly known as Fresh Direct Foods Ltd., re-branded itself this summer to reflect the expansion of the company.

Along with the name change, Sliced FC’s expansion includes two new fresh-cut facilities in Winnipeg and Calgary, Canada and a new website at

Although the structure and contacts of the company will remain the same, e-mails will change to reflect and reinforce the new branding.

“We look forward to continuing to work with our existing customers and trust that current and new customers are as excited as we are for continued growth and diversity in service,” said Sliced FC president, Jarrett Little, in a news release.