Fresh-cut company changes name to Sliced FC - The Packer

Fresh-cut company changes name to Sliced FC

10/02/2013 05:03:00 PM
Rachel English

Fresh-cut fruit and vegetable processor Sliced FC, formerly known as Fresh Direct Foods Ltd., re-branded itself this summer to reflect the expansion of the company.

Along with the name change, Sliced FC’s expansion includes two new fresh-cut facilities in Winnipeg and Calgary, Canada and a new website at

Although the structure and contacts of the company will remain the same, e-mails will change to reflect and reinforce the new branding.

“We look forward to continuing to work with our existing customers and trust that current and new customers are as excited as we are for continued growth and diversity in service,” said Sliced FC president, Jarrett Little, in a news release.

Comments (2) Leave a comment 

e-Mail (required)


characters left

Barb Ross    
Calgary, Alberta  |  October, 27, 2013 at 12:13 AM

I have bought your fresh salsa many times and 3 times now I have bought the mild as I love the salsa but do not like hot. Again it is so hot I can not eat it. Very disappointing when you are looking forward to it and then you can't even eat it.

Edmonton  |  November, 28, 2013 at 08:39 PM

I bought your salsa mild and it is not mild at all-- it is really hot. I will not buy your product ever again and will talk to the store where I purchased it from not to carry your product-- I would reccomend them Fresh is Best and there fresh salsa taste way better!

Feedback Form
Leads to Insight