Pushed higher by stronger pricing but stable volume, retail fresh produce sales in 2013 were up 4.8%, according to the review edition of the United FreshFacts on Retail report.

The United Fresh Produce Association report, produced in partnership with the Nielsen Perishables Group and sponsored by Del Monte Fresh Produce, showed annual trends for top fruits, vegetables, value-added produce and organic commodities.

Organic produce enjoyed a strong year in 2013, the report said, with sales gains of near 20% for both organic fruits and vegetables compared with 2012.

Fruits enjoying strong sales gains in 2013 included avocados (11.7%), specialty produce (11.5%), citrus (8.9%) and apples (6.5%). Vegetables showing best sales gains in 2013 were cucumbers (7.8%), cooking vegetables (7%), packaged salad (6.7%) and onions (6.5%).

Volume gains for fruits in 2013 were topped by avocados (10.3%), stone fruit (5.1%), citrus (3,3%) and apples (2.4%).

For vegetables, top gains in volume were noted for peppers (3.9%), packaged salad (3.8%), and carrots (1.7%).

2013 highlights of the report include:

  • produce department sales averaged $47,000 per week per store, up 4.8% from 2012;
  • volume sales declined for four of the top 10 vegetable categories;
  • value-added vegetables posted an increase of 15% in weekly dollar sales;
  • fresh-cut fruit sales increased 13.2%;
  • organic fruit volume up 17.8% compared with 2012; and
  • organic vegetable volume 14.2% higher than 2012.


The FreshFacts on Retail report can be downloaded without charge for United Fresh members and $50 for non-members at the United Fresh website . For more information about the report, contact Shannon Young, United Fresh education manager, at 202-303-3400 ext. 405 or syoung@unitedfresh.org.