News 2014 Fresno Food Expo notes By By Vicky Boyd July 28, 2014 | 1:58 pm EDT Comments BALOIAN FARMS: Jeremy Angulo, sales coordinator, holds the two flavors of Fresno-based Baloian Farms’ squash sautés — garlic parmesan and roasted red pepper-garlic. Each tray pack contains two green and one summer squash along with a seasoning packet. The squash sautés also won the People’s Choice Award given to the new product that received the most public votes on the Fresno Food Expo’s Web and Facebook sites. Photo By Vicky Boyd BELLA VIVA: Flanked by her dad and company owner, Victor Martino, Belle Martino holds a bag of Hughson-based BellaViva Orchards’ new dried sliced apples marketed under the Pure & Natural Slices brand. The 3-ounce bags of apples come in both a tart and a sweet flavor. Photo By Vicky Boyd SWEET POTATO SPIRITS: Atwater sweet potato grower and founder of Sweet Potato Spirits David Souza stands next to a display of his Corbin brand vodka. Instead of selling misshapen, undersized or oversized sweet potatoes for cattle feed at $5 per ton, he has found a way to convert them to a value-added beverage. Souza said he can still sell the pulp left after fermentation and distillation for cattle feed because the nutrients are retained. Photo By Vicky Boyd SHANLEY FARMS: Megan Shanley Warren, sales and marketing director for Morro Bay-based Shanley Farms, displays the Gator Eggs six-pack that contains hass avocados. The goal is to provide consumers with a single-serving piece of fruit — typically size 84 — so they don’t have to worry about what to do with the other half. Photo By Vicky Boyd HOMEGROWN ORGANIC: Stephen Paul, sales category manager for Porterville-based Homegrown Organic Farms, holds a 1.2-ounce bag of freeze-dried organic blueberries. The resealable bag, which can be sold from an accompanying retail display, contains nothing but the farms’ own organic blueberries. Photo By Vicky Boyd PHILLIPS FARMS: Doug Phillips, owner of Phillips Farms, Visalia, displays the CherriYum! — a hybrid cherry crossed with a plum using conventional breeding techniques. Fruit are larger than a cherry but smaller than most traditional plums. “The season is just about over, but it was a big hit this year,” he said. “Everybody who bought them said they were very sweet.” Photo By Vicky Boyd ROBERT JOHNSON FARMS: Pamela Bartlett, saleswoman for Robert Johnson Farms Inc., displays the newly designed handled pouch bags that the Madera table grape grower-shipper is using this year for many customers. The bags also are imprinted with the generic grape price look-up code of 4499, something that many retailers have requested rather than a variety-specific PLU, she said. Photo By Vicky Boyd SCATTAGLIA GROWERS: Jared Murray, sales manager for Traver-based Scattaglia Growers & Shippers LLC, shows off the fruit grower-packer’s 8-ounce fixed-weight grab-and-go bags of grapes designed for smaller-format retailers. With those stores in mind, the firm also introduced a 1.5-pound mesh bag for stone fruit it markets under the SunDisk label. Photo By Vicky Boyd SETTON PISTACHIO: Kristin Dodd of Setton Pistachio of Terra Bella Inc. shows off the new 5-ounce-sized bag of dark chocolate pistachios. The pistachio grower-handler also introduced a gourmet pistachio gift box that featured four varieties of chocolates and that was developed in partnership with Stafford’s Famous Chocolates, Porterville. Photo By Vicky Boyd STELLAR DISTRIBUTING: Salesmen Brian Lapin (left) and Michael Simmons with Madera-based Stellar Distributing display two of the firm’s latest fresh fig offerings. The 4-ounce clamshell features black mission figs available April through November. The 1.25-pound Fancy Combo clamshell features black mission figs and the lighter colored Sierra variety. Photo By Vicky Boyd FRESH FRUIT CUTS: Brittnie Hammack, food safety director and vice president of production for Fresno-based Fresh Fruit Cuts, displays several new retail packs of Woot Froot’s sliced peaches, nectarines and pears. All three fruits are available in five-pack multi-count clamshells, 14-ounce zip bags and 3-ounce individual bags. Photo By Vicky Boyd GIUMARRA: Kellee Harris (left), western region business manager for Reedley-based Giumarra Cos., sits beside Helen Krause, a retired Reedley stone fruit grower who developed the plum pie recipe that Giuimarra is using in its summer plum promotion. The campaign is designed to give additional lift to the category, Harris said. Two-pound bags of Nature’s Partner brand plums feature peel-off stickers with Krause’s photo and a quick-response code. By scanning the code, consumers are taken to a YouTube video where Krause provides step-by-step pie instructions. The stickers also include the recipe. Photo By Vicky Boyd NICHOLS FARMS: Mary Aceves, industrial sales and marketing representative for Hanford-based Nichols Farms, holds the nut grower-handler’s new 2-pound bag of roasted organic pistachios with sea salt. The bags were introduced at a large club store in May and have been flying off the shelves, she said. Photo By Vicky Boyd 1 2 3 4 5 6 7 8 9 10 11 12 13 Packer staff writer Vicky Boyd collected these news items at the Fresno Food Expo on July 24.