Frieda’s is supporting the U.S. Department of Agriculture Fresh Fruit & Vegetable Program and has worked with schools to assist wholesale partners in bringing more specialty items into schools.
Frieda’s program currently introduces more than 400,000 students nationwide to rambutan, edamame, starfruit, dragon fruit and blood oranges, to name a few. Asian pears, jicama and baby apples are popular with kids, according to a news release.
“As it turns out, children are very adventurous when it comes to trying new foods,” Karen Caplan, president and chief executive officer of Frieda’s, said in the release. “They love to explore new fruits and vegetables out of curiosity, and we are lucky to partner with schools that nurture their interest and introduce them to specialty produce.”
“We are also honored to have many wholesale partners across the country who supply specialty produce to school programs and continue to support our mission to change the way America — in this case, young America — eats fruits and vegetables,” Caplan said.