Frieda’s promoting specialty apples

10/15/2013 03:15:00 PM
Doug Ohlemeier

FriedaFrieda’sWith growers producing a larger crop this season, Frieda’s Inc., is promoting green dragon and baby green dragon apples. With growers producing a larger crop this season, Frieda’s Inc., is promoting green dragon and baby green dragon apples.

The Los Alamitos, Calif.-based specialties distributor reports the heirloom apples are back in season and are shipping in good supply.

Shipments began Oct. 14.

To help retailers expand sales and make those apples stand out on their produce shelves, Frieda’s redesigned labels to educate shoppers and produce personnel on the green dragon apples’ naturally freckled skin, according to a news release.

“Shoppers often mistake the freckles on green dragon apples for scarring or imperfection,” Karen Caplan, Frieda’s president and chief executive officer, said in the release.

Frieda“The stickers will inform them that the apples are perfect as they are. This is a perfect example of why it is tremendously important to educate shoppers through labels and packaging. Shoppers are more likely to put the items in the cart if they are informed about the product.”

Green dragon apples remain popular with shoppers because of their intense apple aroma and their sweet and crisp and juicy texture, according to the release.

The apples resemble lime-green golden delicious apples and possess a firm, white and bruise-resistant flesh and a sweet and low-acid flavor with hints of pineapple and pear, according to the release.



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