Frieda’s releases specialty artichoke video - The Packer

Frieda’s releases specialty artichoke video

06/03/2013 04:09:00 PM
Mike Hornick

Frieda’s Inc. is promoting specialty artichokes through a new video on to its YouTube channel.

The video, which runs just over three minutes, features preparation and cooking tips, among other information, for the Los Alamitos, Calif.-based company’s Fiore Viola and Sangria artichokes and its Fiesole baby purple artichokes.

It features members of Frieda’s marketing staff, according to a news release.

Videos on Frieda’s YouTube channel — Specialty Produce 101 — have played on produce department TV screens and have been used by retail managers to train staff, chief executive officer Karen Caplan said in the release.

Off-camera images of the in-house production appear on Vine and Instagram.

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