Frieda’s Inc. is launching retail promotions to support sales for Chinese New Year.
Promotions for the Feb. 10 holiday include artwork for point-of-sale signage, educational resources and merchandising recommendations, according to a news release from Los Alamitos, Calif.-based Frieda’s.
In addition, Frieda’s is running a Chinese New Year “red envelope” promotion on its Facebook page, where consumers can sign up to receive Frieda’s dollars in traditional red Chinese gift envelopes.
Frieda’s will promote baby bok choy, lemongrass, oroblancos, pummelos, kumquats, daikon, young coconuts, rambutan, won ton wrappers, kim chee and other traditional Asian items for the holiday.
“It’s one of the biggest food-centered holidays after Thanksgiving, so it’s a great opportunity for retailers to boost produce sales,” Karen Caplan, Frieda’s president and chief executive officer, said in the release.