Frieda’s to promote purple at PMA Fresh Summit - The Packer

Frieda’s to promote purple at PMA Fresh Summit

10/16/2013 04:14:00 PM
Rachel English

Courtesy Frieda's Specialty ProduceFrieda's will promote purple produce at the upcoming PMA Fresh Summit Expo. Frieda’s Specialty Produce will be decked out in purple at the upcoming Produce Marketing Association Fresh Summit expo Oct. 18-20 in New Orleans.

The Los Alamitos, Calif., company hopes to demonstrate the popularity and selling power of purple produce at their PMA exhibit.

“Purple has been trending all year from food to fashion to interior design, and its popularity continues to grow,” said Karen Caplan, Frieda’s president and chief executive officer. “And in produce, it’s not just a passing fad — it’s a movement.”

Frieda’s booth planned to offer guests samples of Stokes purple sweet potatoes, known for their high antioxidant value and low glycemic index. They also planned to serve an original cocktail, named the Purple Hurricane, with organic finger lime garnish.

The finger lime, a micro-citrus fruit native to Australia, is nicknamed “citrus caviar” for its tangy, caviar-like bubbles.

“The vivid color and nutritional value are what shoppers are looking for. They are drawn to purple fruits and vegetables because of the pop of color and antioxidants,” Caplan said.

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