The jackfruit’s sheer size and Juicy Fruit gum-like smell may be enough to scare off some potential consumers.

But Frieda’s Specialty Produce, Los Alamitos, Calif., is challenging attendees of the Produce Marketing Association’s Fresh Summit to overcome those fears, and stop by booth 2830 and give the behemoth fruit a taste.

“Jackfruit is a definite showstopper of tropical fruits,” Karen Caplan, president and chief executive officer, said in a news release.

About the size of a house cat, jackfruit is the world’s largest tree fruit.

It has succulent pods of sweet, yellow flesh that taste like a blend of mango, banana and melon, according to the release.

Unripe fruit is often used as a meat substitute in curries, tacos and sandwiches. The seeds also are edible once boiled or roasted.