Produce-related organizations and retailers were invited to show appreciation for produce managers April 1-7 by posting the campaign logo and its hashtag #LYPM on their website and Facebook pages, as well as Twitter and Instagram.
Love Your Produce Manager Day was April 2. Frieda’s started the event in 2012 to recognize the role produce managers play in increasing consumption.
- The Produce Mom;
- Indianapolis Fruit Co.;
- Produce for Better Health Foundation;
- Alsum Farms & Produce;
- Concord Foods;
- Four Seasons Produce;
- GloboFruit LLC;
- Produce Retailer magazine;
- Royal Rose Radicchio; and
- Thomas Creek Farms.
“We hope that more produce-centric companies and organizations will join us next year on April 2 as we once again encourage consumers to give shout-outs to their favorite produce managers,” Karen Caplan, Frieda’s president and chief executive officer, said in a news release.
“These men and women work hard to make the produce department a destination for shoppers, and for that we are grateful,” Lori Taylor, author of The Produce Mom blog, said in the release.