From the floor: PMA expo briefs, Modern Mushrooms to Sunsweet Growers

10/25/2011 09:17:00 AM
Chris Koger

ATLANTA — Members of The Packer news staff gathered the following news items on the show floor at Produce Marketing Association's Fresh Summit 2011 from Oct. 14-17.

Modern Mushrooms

Modern Mushroom Farms, Avondale, Pa., has added quick-response codes to its point-of-sale materials, said Greg Sagan, senior vice president of sales and marketing.

The QR codes take consumers to recipes and information on mushroom varieties, he said.

Amelia FriedlineLeslie Block, sales manager for Monterey, Calif.-based Monterey Mushrooms, shows off the company's new sustainable mushroom packaging, which won a PMA Impact Award for Packaging Excellence during Fresh Summit 2011 in Atlanta. Monterey Mushrooms

Monterey Mushrooms, Watsonville, Calif., received a Produce Marketing Association Impact Award for Excellence in Packaging for its sustainable mushroom packaging.

The packs are 100% sustainable and biodegradable, said Leslie Black, sales manager.

The labels on the mushroom packs include pictures of product use ideas to provide meal solutions for consumers, Black said.

Nash Produce

Nash Produce showcased a new case-level labeling and traceability system. The Nashville, N.C.-based sweet potato shipper will apply the labels to each of their cases and RPC’s of sweet potatoes.

The label on each case of sweet potatoes will include a Global Trade Identification Number, which will identify the specific product in the case. The labels also will be able to identify the lot number from the specific field and harvest dates as well as a description of the product in the box.

Through a partnership with RedLine Solutions Inc., Nash Produce will be able to install software that determines the traceability of each carton of sweet potatoes. The information will then be sent to the labeling system, which prints and applies the labels, according to a release.

Nature Sweet

Nature Sweet Ltd., San Antonio, unveiled a new marketing plan at Fresh Summit.

Formerly known as Desert Glory, the company showed its new Mother Nature Sweet character, which will appear on consumer publications and later TV ads.

Marketing director Kathryn Ault said the company also is moving away from mesh bags and packing all tomatoes, including cherry tomatoes, in its salad shaker style container.

Nature Sweet is marketing its cherry tomatoes as cooking tomatoes, grape tomatoes as salad tomatoes and sunburst yellow tomatoes as snacking tomatoes, she said, as part of the new marketing plan.

Ocean Mist

Fred WilkinsonKori Tuggle, director of marketing for Castroville, Calif.-based Ocean Mist Farms, shows of the new microwaveable recloseable artichoke bag, which she says reduces cooking time from 30 minutes to about six minutes.Ocean Mist Farms’ new microwaveable, recloseable artichoke bag won a PMA Impact Award for Excellence in Packaging.

The Season & Steam bags include a pair of trimmed green globe artichokes, and the resealable bag gives consumers the option of adding their own choice of seasonings before cooking, said Kori Tuggle, director of marketing for Castroville, Calif.-based Ocean Mist.


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