VANCOUVER, British Columbia — The Packer’s news editor Chris Koger and staff writer Mike Hornick took these photos and collected these news items at the Canadian Produce Marketing Association convention and trade show April 2-4.
ZESPRI KIWIFRUIT: Glen Arrowsmith, global marketing manager for organic, expects the first arrivals at retail of SunGold golden kiwifruit in the U.S. and Canada by the end of May. “We’ve had very small volumes in the past, just enough to judge that people will enjoy it,” he says. “We’re now getting up to some significant volumes, about 480,000 trays across the North American market for the year ahead.”
Mike HornickZespri DOUBLE DIAMOND: Jeremy Stockwell, director of procurement and sales at Double Diamond Farms, Kingsville, Ontario, says the company’s new Gramato grape tomato pack is geared to children. Gramatos come in 1.5 pound bags. The company also showcases the high-brix Tia Caramella tomato, which has a “very intense” flavor and is marketed as a “candy snacker,” Stockwell says.
DEL MONTE FRESH: Veronique Vatinelle, senior marketing manager for North America, showed Del Monte Fresh’s 4-ounce Bon Bon sweet grape tomatoes snack cup. “We’ve been introducing those in the past two months in the U.S. and Canada,” she said.
Chris KogerDouble Diamond FarmsTHE GIUMARRA COS.: Giumarra will bring Fair Trade watermelons to Canada, says Gil Munguia, center, Giumarra Nogales division manager. “Canada is online for the beginning of 2015,” he says. “We’ve talked to two of the chain stores here and they’re interested.” He is flanked by Scott Ross, East Coast business development manager, left; and Marco Nuques, West Coast sales manager for berries, right. In the U.S., Giumarra already offers Fair Trade watermelons grown in Mexico.
CALIFORNIA STRAWBERRY COMMISSION: California strawberry production racked up big numbers as Easter and Mother’s Day approached. “If everything goes right we could very well hit 8 million trays weekly, which would be huge for this time of year,” said Jan Garrett, national trade relations manager for the Watsonville-based California Strawberry Commission. “Right now we’re between 6.5 and 7.5 million trays a week through the end of April,” she said.