For a video, see U.S. firms find tastes differ in Canada.
News Editor Chris Koger, Retail Editor Pamela Riemenschneider and Cynthia David, Special to The Packer, gathered the following news items from expo booths at the Canadian Produce Marketing Association's Convention and Expo April 18-19.
click image to zoomPamela RiemenschneiderColorful HarvestCOLORFUL HARVEST: Blueberries are a major growth category in Canada for Colorful Harvest LLC, says Doug Ranno (left), chief operating officer. The company also launched packaging for Canada for the company’s multi-colored baby peeled carrots, says Doug McFarland, marketing director. The packaging features information in English and French, he says.
MARITIME PAVILION: The Maritime Pavilion got an overhaul this year, giving exhibitors a brighter, more open exhibiting space, said Beth Patillo of Kings Produce Ltd., Canning, Nova Scotia. Patillo said exhibitors from the three provinces — Nova Scotia, Prince Edward Island and New Brunswick — collaborated on the effort to give the new booths a nautical feel.
click image to zoomPamela RiemenschneiderSunkist GrowersSUNKIST GROWERS: Joan Wickham, advertising and public relations manager for Sunkist Growers, Sherman Oaks, Calif., shows off the Lil Snappers mixed bag, which is just now hitting the Canadian market. It includes 3 pounds of kid-sized navel oranges and gala apples, in collaboration with Wenatchee, Wash.-based Stemilt Growers Inc. The Lil Snappers brand offers more than 20 varieties of citrus, apples and pears. Sunkist also is shipping limited quantities of its Zebra pink variegated lemons, an item the company plans to have more volumes of in years to come, Wickham says.
RUBY FRESH: Firebaugh, Calif.-based Ruby Fresh Pomegranates’ new Salad Jewels line was introduced in October, says salesman David Anthony, and they now offer a new universal product code directly on packaging. The complete kit offers three flavors: Sparkling Spring Mix, Gleaming Mediterranean Medley and Brilliant Southern Blend in a 7-ounce package.