From the show floor: CPMA 2014 expo booths No. 2

04/16/2014 09:37:00 AM
Mike Hornick

See related content: From the show floor: CPMA 2014 expo booths No. 1 and From the show floor: CPMA 2014 expo booths 3.

Easterday FarmsChris KogerEasterday FarmsVANCOUVER, British Columbia — The Packer’s news editor Chris Koger and staff writer Mike Hornick collected these news items at the Canadian Produce Marketing Association convention and trade show April 2-4.

EASTERDAY FARMS: Jeana Goodwin, saleswoman for Easterday Farms, Pasco, Wash., says her goal at CPMA is to educate Canadian buyers and dispel some common mistruths. For example, non-size A potatoes are allowed in Canada. “They’re great customers, they’re great neighbors,” Goodwin says of Canadian buyers.

OPPENHEIMER: The Oppenheimer Group, Vancouver, is seeing a lot of interest in the Envy apple, thanks to Cher. The singer on April 3 tweeted that if she could marry a fruit, it would be the Envy. Since then, cherry, apple and pear category director David Nelley’s Twitter feed’s been “going crazy,” he said. The apple, a cross of a braeburn and royal gala, will be available in the U.S. again when New Zealand fruit arrives in June through August, with Washington Envys available in October Nelley said.

Sun RichChris KogerSun RichSUN RICH: Fresh-cut company Sun Rich Fresh Foods Inc., Richmond, British Columbia, has a new preservative-free fruit salad, says Neville Israel, president. The product is being rolled out from its four processing centers in Toronto, Vancouver, Los Angeles and Reading, Pa.

FRESH EXPRESS: New salads on the Canadian market include Cooking Greens pack of spinach with a flavor pack and a Juicing Greens 11-ounce bag of spinach and baby kale, said Ann Spencer, community relations for Fresh Express parent Chiquita Brands International, Charlotte, N.C.

STELLAR DISTRIBUTING: Stellar Distributing Inc., Madera, Calif., has stepped up volumes of Mexican figs shipping to Canada. “Last year we started dabbling in it, and this year we’re doing five times the production,” said Kurt Cappelluti, sales manager. “These are figs grown outside of Mexico City. We’ll start Coachella May 1. It’s year-round figs for Canada.” Those figs started harvesting in November and finish in May as Coachella, Calif., comes online.


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