Chris KogerSunkist GrowersVANCOUVER, British Columbia — The Packer’s news editor Chris Koger and staff writer Mike Hornick took these photos and collected these news items at the Canadian Produce Marketing Association convention and trade show April 2-4.
SUNKIST: Sunkist Growers is again promoting youth hockey-themed citrus bags, and this year’s promotion includes a sweepstakes for a trip to a popular hockey camp, says Julie DeWolf, director of retail marketing. The promotion began in January and ends April 21. Sunkist also promoted the company’s affiliation with “The Biggest Loser” TV show, with special packaging for grapefruits and lemons. Entries for a trip to a Biggest Loser resort will be accepted through May,
ANTHONY VINEYARDS: Anthony Vineyards, Coachella, Calif., plans to start organic grapes out of California’s Coachella Valley May 1, said Rob Spinelli, in sales and marketing. “It’s about two weeks earlier than last year because of the nice weather in the Coachella Valley this winter,” he said. “We’ll have conventional grapes around the same time.”
Chris KogerEarth FreshEARTH FRESH: Toronto-based Earth Fresh received recognition for its metalized plastic bags that guard against light damage and extend shelf life, says marketing manager Stephanie Cutaia, The bags are featured in the company’s “cook the right potato” program, which breaks down potatoes into boiling, baking, mashing and roasting categories. The actual varieties in the bag can differ, Cutaia says, so variety names are printed in each bags’ Kwik Lok. The packaging received an award from the Association of International Metallizers, Coaters and Laminators.
DAVE’S SPECIALTY IMPORTS: Organic blueberry volume available through Coral Springs, Fla.-based Dave’s Specialty Imports will probably be up as much as 60% over last year, said Mike Bowe, vice president. “We’ve got a decent window at the moment because Chile is just finishing and there’s not much production off the West Coast,” he said. “The West Coast starts in the next week or so. We’ll try to gauge that. Chile has their fumigation issue, which totally wipes out organic.”