From the show floor: Fresh Summit 2012 booths F-O - The Packer

From the show floor: Fresh Summit 2012 booths F-O

11/06/2012 04:01:00 PM
The Packer staff

MARIANI: Mariani Nut Co., Winters, Calif., has a new floor-ready display. It’s available as a half pallet or full pallet, says Matt Mariani, vice president of marketing and e-commerce. Designed by Trevor Ferruggia, the boxes show an orchard in bloom, and communicate to consumers where the nuts originate. The packaging launched in mid-October, Mariani says, and can include mixed cases of the company’s products.

MASTRONARDI PRODUCE: Kingsville, Ontario-based Mastronardi Produce has updated all of its boxes, labels and packaging with a more refined, modern label, Chris Veillon, director of marketing, says. The company also has a new slogan — “Inspired by Flavor.” The changes are part of the evolution of the Sunset brand, he says. The company markets a number of tomato, cucumber and pepper products, including One Sweet, Zima and Angel Sweet tomatoes in shaker clamshells that can be held under running water to wash the product in the container.

MISIONERO VEGETABLES: Lemony Blend and Wasabi Arugula Blend started shipping in September under the Garden Life label from Misionero. The arugula is mixed with spinach and lettuces. The other blend combines baby lettuces with a citrus herb.

MOUNTAINKING POTATOES: Houston-based MountainKing Potatoes is focusing marketing efforts on display-ready cartons and packaging that helps consumers get inspired to cook restaurant-like potatoes at home. John Pope, vice president of sales and marketing, says the company’s most recent consumer bags have an easy recipe with directions to get restaurant flavor at home, perfect for younger consumers who may not be experienced in the kitchen.

MUCCI FARMS: Joe Spano, co-owner, shows a prototype of a lunch-like bag for Mucci Farms’ mid-size tomato cluster, tentatively for a spring 2013 launch.

NATIONAL ONION ASSOCIATION: The National Onion Association and U.S. Potato Board are collaborating on a pilot program for co-branded retail totes, says Kim Reddin, industry and public relations director for the National Onion Association, Greeley, Colo. The size 7 bag from Package Containers Inc. has onion information and recipes on one half and potato messaging and recipes on the other. “Consumers are often on auto-pilot as they shop the onion and potato category,” Reddin says. “This will hopefully get them to stop and get inspired.”

Prev 1 2 3 4 5 6 Next All

Comments (2) Leave a comment 

e-Mail (required)


characters left

florida  |  November, 07, 2012 at 09:17 AM

Looks like someone needs to sit down and figure out how growers are going to be able to do their jobs with a lot less laborers. I am sure small and large growers will not be able to absorb Obama care. Prices are going up, and the number of fars and farmers will raidly decline starting January 1 unless something miraculously happens before then.

ga  |  January, 25, 2013 at 07:40 AM

The goverment will push all fruit and veg farming off shore with all there new requirments and by pushing the labor so short that we all will suffer.........then look out...then they will see how much money Ag brings to each comunity & goverment during its season across our country. NAfTA Hurt the growers first now we see its killing our country in all areas.... textile gone furniture gone a simple toaster, mixer gone!!!!! Parts being made off shore we bring in more to this country than we ship out....

Feedback Form
Leads to Insight