VIDALIA ONION COMMITTEE: A new, long-term promotion in 2013 will partmer the Vidalia Onion Committee with other brands for retail cross promotions, says Wendy Brannen, executive director of the committee. “Taste of Summer” will run for three-and-a-half years. Johnsonville Sausage LLC already joined the committee for the promotion. Point-of-sale materials and consumer recipe contests are planned as part of the campaign.
Coral BeachVillage Farms VILLAGE FARMS: A 10-ounce grab-and-go bag (above far left and right) for mini San Marzano plum tomatoes marketed as Heavenly Villagio Marzano introduced at the expo by Village Farms LP, Eatontown, N.J., is the company’s latest addition to its “Olde World Flavor” collection. Helen Aquino, marketing manager, says the company’s heirloom tomatoes (above center) are also proving popular with consumers.
WADA FARMS: Mini red and yellow potatoes from Wada Farms, Pingree, Idaho, are scheduled to appear in retail stores in early November in 1.5-pound bags. Bob Meek, chief executive officer for Wada Farms Marketing Group, says the company is shipping another new product in early November: sleeve-packed medallion onions.
WAYNE E. BAILEY INC.: George Wooten, president of Chadbourn, N.C.-based Wayne E. Bailey Inc., introduces a new four-pack tray of sweet potatoes. They come 12 to a case with the potatoes between 8-10 ounces each and no longer than six inches to allow uniform cooking times for consumers.
WELL-PICT: Well-Pict Berries, Watsonville, Calif., promoted its new Healthy Kids site on the company’s website — wellpict.com. “We want to promote consumptions with kids year-round,” says Julie Lucido, marketing director. The kids’ section has healthful strawberry recipes, coloring and crafts pages and a wealth of Berry Fun Facts.
WESTMORELAND SALES: Leamington, Ontario-based Westmoreland Sales plans to start shipping mini sweet peppers this season, says salesman Dino DiLaudo. The pepper program will start this spring with Ontario operations and will move year-round from Mexican growers. Westmoreland plans to offer two sizes: 8-ounces and 1.5-pounds.
Greg JohnsonWilcox Fresh WILCOX FRESH: Jim Richter, executive vice president of sales and marketing, for Rexburg, Idaho-based Wilcox Fresh, says the company partnered with Little Potato Co., Edmonton, Alberta, to relaunch its Potato Jazz brand of microwave-ready packs. He says there are four varieties, such as Zesty Italian and Garlic and Parsley, that use C-size potatoes. He says they are also available in 1.5-pound bags.
WISH FARMS: Wish Farms, Plant City Fla., is marking 90 years in business, says Gary Wishnatzki, president. At the same time, the company has redesigned its website to make it more consumer friendly, says his daughter, Elizabeth Peterson, who manages marketing, social media and public relations for the company. Peterson hopes to “get a dialog going” with consumers on the new site that will include features like a blog and recipe catalog.
WONDERFUL PISTACHIOS: Two flavors, sweet chili and salt and pepper, have been added to its lineup of 7-ounce pistachio snacks. Shipments started in October. A Super Bowl commercial is planned, says Marc Seguin, vice president of marketing for Paramount Farms, Pom Wonderful and Paramount Citrus.