From the show floor: Fresh Summit 2013 booths No. 3 - The Packer

From the show floor: Fresh Summit 2013 booths No. 3

10/25/2013 11:28:00 AM
The Packer Staff

MELISSA’S: Robert Schueller, director of marketing for Los Angeles-based Melissa’s World Variety Produce, displayed two new items, Roasted Baby Dutch Potatoes and Organic Steamed Beets. The organic steamed beets should hit markets soon, said Robert Schueller, director of marketing for Los Angeles-based company.

Columbia Marketing InternationalPamela RiemenschneiderColumbia Marketing InternationalCMI: Katharine Grove, left, and Steve Lutz of Columbia Marketing International, Wenatchee, Wash., display new packaging for the company’s Sweet Gourmet Pear line, which includes the 2-pound pouch bags, and two-box shippers, both offering retailers a versatile merchandising option and high-graphic, eye-catching display. Each bag includes information on the pear variety inside, Hargrove says. The company also is bringing Hero snack-sized apple packs and shipper displays to the U.S. Hero aples are packed in 2-pound pouch bags featuring gala, red delicious, granny smith or fuji apples. CMI also has a new Farmstand Bin high-impact bulk fruit display it is offering complimentary to retailers this season. The display, with an awning and graphics representing a farmers market bin, ships with 10 cases of apples and sets up in about 15 minutes, Hargrove says.

SUN WORLD: Natalie Erlendson, program marketing manager for Sun World International LLC, displayed the company’s two new late season proprietary grapes, the Adora Seedless and AutumnCrisp. The new grapes are available September through October and allow the company to have a full line of red, black and green grapes along with the company’s Scarlotta red, through October, Erlendson said. Both grapes are offered in a clamshell or high-graphic handle bags and high clarity CPP bags.

MOUNTAINKING POTATOES: Mountainking Potatoes expects a record crop of gold potatoes from the San Luis Valley and Colorado Rocky Mountain regions this season, said Danielle Quinn, sales and marketing representative for the Houston-based company. Bagged yellow-flesh potatoes also are seeing unprecedented sales this season, up 36% since 2009, and are expected to increase as the company enters its highest demand months through the holidays. Quinn said. Moutainking’s studies have shown that nine out of 10 consumers prefer Butter Gold potatoes to conventional varieties.


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