For more New York Produce Show booth news, see From the show floor: New York Produce Show booths A-F.
Packer staffers Pamela Riemenschneider, Chuck Robinson and Fred Wilkinson collected these news items Dec. 4 on the New York Produce Show exposition floor.
GRIMMWAY FARMS: The Simply Delicious Carrot Creations brand of Grimmway Farms, Bakersfield, Calif., has two new flavors: roasted garlic and herb and honey brown sugar and cinnamon. The packs are 13-ounces and come 10 per case. The suggested retail price is $2.49-2.79. Showing off the new products are Eric Proffit, sales manager; Kelly Dietz, sales director; and Lisa McNeece, vice president of foodservice and industrial sales. Grimmway Farms also is marketing baby carrots branded with The Biggest Loser. Consumers are offered a chance to stay at The Biggest Loser Resort. The packs come in 2- and 3-ounce packs and 1- and 2-pound packs.
LITTLE POTATO CO.: The Potato Jazz line of potato side dishes from Little Potato Co., Edmonton, Alberta, come in microwaveable steam trays of consistently sized small potatoes that come with savory spice packs, says Don Daintrey, sales and marketing director. Four flavors are offered: Savoury Herb, Garlic and Parsely, Zesty Italian and Chipotle Fingerlings. The products are new to the U.S., but have been test marketed in Canada, he says. The produce has a 30-day shelf life and requires no refrigeration, he says.
MALENA PRODUCE: Gonzalo Avila, business manager for Rio Rico, Ariz.-based Malena Produce Inc., shows off their new extended shelf life bag for eggplants. The bags use Tefen, Israel-based StePac LA Ltd.’s film to increase shelf 10-12 days, Avila says, and also allow printing of recipes on the bag.
MANN PACKING: A new party tray being used by Mann Packing Co., Salinas, Calif., reduce the use of plastic in the produce by a third because it is lidless, says Mark McHale, national account and east region sales manager. Film seals the contents on the top of the tray. Mann Packing also showed off a new 10-ounce pack of sweet potatoes for crinkle-cut fries.
MASTRONARDI PRODUCE: Mastronardi Produce, Kingsville, Ontario, offers a new pack of orange and red sweet peppers called Sweet Twister, says Chris Veillon, director of marketing. He plans a national rollout of the product in late spring. The company showed off the its redesigned package graphics. The graphics are more modern and help update the Sunset brand, Veillon says.
MONTEREY MUSHROOMS: Customers in the Northeast now have access to Monterey Mushrooms’ line of bagged sliced mushrooms. The Monterey, Calif.-based company recently added the bagging technology to its Pennsylvania facility, says Michael Stephan, director of sales for central and eastern regions. Stephan says the bagged program, which includes 10-ounce zip top bags of sliced Baby Bella or sliced white button mushrooms, is popular with consumers because they can choose how many mushrooms they want and re-seal the bag for later. Health and nutrition messages, cooking tips and recipes are on the bags.
NUNES: The Nunes Co., Salinas, Calif. has added items to its Foxy-brand organic line, says Mark Crossgrove, vice president of sales, including red, green and rainbow chard; green and lacinato kale; parsley; and cilantro.
PACIFIC TRELLIS: Angie Eastham, sales manager for Reedley, Calif.-based Pacific Trellis Fruit, says the grower-shipper is offering grapes in gusseted bags in random and 2-pound fixed weight sizes. The bags, whose high-resin film better protects fruit from damage and displays better, will be used for the first time on about 15% of the grapes Pacific Trellis imports from Chile, she says. Also new this season are grapes from Peru packed in 2-pound clamshells, Eastham says.
RACE-WEST: Marcus Cutler, director of field operations for Clarks Summit, Pa.-based wholesaler Race-West Co., talks with Lori Hickey, who handles marketing for Delano, Calif.-based grape grower-shipper Jakov P. Dulcich & Sons. Dulcich is rolling Christmas-themed retail boxes and other point-of-purchase display materials for their Pretty Lady grapes, Hickey says.
SAN MIGUEL: Three new salad kits from San Miguel Produce Inc., Oxnard, Calif., are packed with healthful ingredients in mind. The salads feature mature greens, which pack more of a nutritional punch than their baby brethren, says Jan Berk, vice president and partner. Each kit includes greens and a 2-ounce dressing packet. IRONman is a blend of beet greens and spinach, SUPERkale is a blend of mature shredded kale and carrots, and EnerCHI Salad includes a blend of traditional Asian and leafy greens.
SOUTHERN PRODUCE DISTRIBUTORS: Southern Produce Distributors Inc., Faison, N.C., has introduced 3- and 5-pound bags branded with its 10-in-One label, says Brenda Oglesby, sales manager. The bags list 10 ways to fix the sweet potatoes. Helping her show off the bags is salesman Kelly Precythe.
SOUTHERN SPECIALTIES: Products in resealable stand-up pouches were introduced this fall by Pompano Beach, Fla.-based Southern Specialties Inc. The company offers 26-ounce bags of sugar snap peas and french beans and a 2-pound pack of brussels sprouts, says Charlie Eagle, vice president of business development.
SUN BELLE: Blueberries come packed in a pint punnet that is flatter and wider than normal, says Phil Rindone, salesman and marketer for Sun Belle Inc, Chicago. The punnet allows consumers to see the fruit better, he says.
SUNKIST GROWERS: Five types of fruit are being packed in 3-pound bags being marketed by Sherman Oaks, Calif.-based Sunkist Growers under the Lil Snappers line of kid-sized fruit. Julie DeWolf, director of retail marketing, says the bags will have navel oranges, cara caras, moros, minneola and mandarins. The Lil Snappers line was introduced by Wenatchee-Wash.-based Stemilt Growers last year. Sunkist offers high-graphic quarter bins top promote the line. Sunkist is working with Stemilt to offer a Lil Snappers bag of apples and oranges, DeWolf says.
TOMATO THYME: Michael Lacey, director of sales and marketing for Wimauma, Fla.-based Tomato Thyme Corp., shows off the new Home Grown Tomatoes retail merchandising box. He says the 4-pound boxes of red round tomatoes will be shipped in 8-, 10-, 12- or 15-count sizes and are ideal for club stores such Costco and Sam’s Club. He adds that the Handy Candy 4-ounce snack cups of high-brix grape tomatoes are set to expand their presence in the Northeast with retailers such as D’Agostino’s, AWI and Topp’s, Lucky Lee, vice president of sales for New York-based Lucky’s Real Tomatoes, which helps handle marketing for Handy Candy, says the product is now available in New York at the five locations of the Gourmet Garage upscale grocers.
VILLAGE FARMS: Eatontown, N.J.-based Village Farms International offers a new 10-ounce bag and clamshell for Heavenly Villagio Marzano tomato. This is in addition to the 16-ounce bag the company launched initially, says Helen Aquino, marketing manager.In the year since the snack size tomato hit the market, the company has received exceptional feedback from both retailers and consumers, Aquino says.
The company also is shipping Exquisite Heirloom tomatoes in a 2-count consumer pack and 11-pound bulk pack. The heirloom variety, with green shoulders, gives consumers a balanced tart and sweet summer tomato flavor.
WESTMORELAND SALES: Leamington, Ontario-based Westmoreland Sales plans to start shipping mini sweet peppers this season, says Ken Green, executive vice president of sales and marketing. The red, orange and yellow peppers are packed in half- and 1½-pound bags that stand up. Ontario operations are expected to supply the peppers this spring with production shifting to Mexico.
WHOLSUM FAMILY FARMS: Dennis Moleta, account manager for Wholesum Family Farms Inc., Nogales, Ariz., says the grower-shipper’s new merchandising stand saves on set-up time in the produce department and enables a range of cross-merchandising options.