From the show floor: SEPC 2014 booths, No. 1

03/09/2014 12:27:00 AM
The Packer Staff

GIORGIO FRESH: Bill Litvin, vice president of sales and national account manager for Blandon, Pa.-based Giorgio Fresh, said the company is introducing two bite-sized mushroom products: Parmesan, artichoke and spinach; and cheese and imitation bacon bits. Both are in 8.5-ounce packages.

Puravida Farms at the Southeast Produce CouncilGreg JohnsonPuravida Farms PURAVIDA: PuraVida Farms, Scottsdale, Ariz., has two new spring deals, Costa Rican mini watermelons and yellow honeydews, which should end in about six weeks, said CEO Wes Liefer (left). Michael Martori (right), vice president of East Coast sales, said the company ships from about 2,000 acres of watermelon in the eastern U.S.

SUPERFRESH: Howard Nager, vice president of marketing for Yakima, Wash.-based Domex Superfresh Growers, said the company offers stand-up bags this year for cherries and Autumn Glory apples. He said the bags are easier to merchandise for retailers. He expects Superfresh to ship about 50,000 boxes of Autumn Glory ending in April or May.

Wholesum Family Farms at the Southeast Produce CouncilGreg JohnsonWholesum Family FarmsWHOLESUM: Wholesum Family Farms, Nogales, Ariz., has new packaging for organic vegetables this year, including new lines of mini peppers and mini cucumbers. Sales manager Steve LeFevre says packaging helps retailers get more accurate rings with organic product.

MANN: Mann Packing Co. Inc., debuted a 17-ounce Veggies and Hummus tray. Kim St. George, director of marketing and innovation, said hummus is growing in popularity.


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