Fred WilkinsonChurch Bros. Produce
Vince Ballesteros (left), director of sales for Salinas, Calif.-based Church Bros. Produce, and Francis Adenuga, vice president of technical service for True Leaf Farms LLC, San Juan Bautista, Calif., show off clamshell packs of romaine and green leaf fillets.
Del Monte Fresh Produce NA Inc., Coral Gables, Fla., has a new line of fresh-cut potatoes in a microwaveable pack. Vice president of marketing Dennis Christou says the 1.5-pound bags can be cooked in the microwave in 11 minutes, without opening or preparing them in any way. He says they should retail for about $4.99, and they come in russet, red and Yukon gold varieties.
Bil Goldfield, communications manager for Westlake Village, Calif.-based Dole Fresh Fruit Co. Inc., said the company plans to position its bananas as nature’s energy bar for a summer promotion. He said the nutritional value of a banana is virtually the same as a normal energy bar for a fraction of the price. Goldfield said the promotion is timed to coincide with Dole’s tie-in with the kids’ movie “Madagascar 3.”
Daytona Beach, Fla.-based Dade Service Corp. is redesigning its website, www.dadeservice.com. The new site will feature more information and photos of the design-and-construction firms’ facilities for produce ripening and cold storage, said Ashley Perryman, marketing and sales coordinator. The site will go live soon, Perryman said.
Fred WilkinsonEasy Fold Fixtures
Michelle Frederickson-Coles, sales manager for Kent, Wash.-based Easy Fold Fixtures, and Gary Vetsch, general manager of Kent-based Precision Tool & Die, show the Easy Fold box assembly fixture, which offers increased productivity and lower labor costs, Frederickson-Coles says. Precision makes the fixtures, which are low maintenance and can be custom-sized for a wide range of boxes.