For more expo booth news, check out From the show floor: United Fresh 2012 booths, F-N and From the show floor: United Fresh 2012 booths, O-Z.
DALLAS — Editor Greg Johnson, Managing Editor Fred Wilkinson, National Editor Tom Karst and Retail Editor Pamela Riemenschneider collected these news items on the exposition floor at United Fresh 2012 on May 1-3.
ABI Imports Inc., Hammonton, N.J., has changed the label of its Mother’s Choice brand blueberries. Karen Bowe, chief financial officer, says the new label puts mom’s face on the package. The company ships New Jersey blueberries in season and imports them the rest of the year, she says.
La Canada, Calif.-based Allen Lund Co. has redesigned its Big Al truck the company displays at trade shows, parades and other events, says Nora Trueblood, marketing director. In addition to new graphics, Big Al now boasts side steps and panels, a brush guard and new lighting, she says.
Andrew & Williamson
John King, vice president of sales for San Diego-based Andrew & Williamson Fresh Produce, says its five new heirloom tomato varieties sold under the Limited Edition label boast superior taste. The tomatoes, greenhouse-grown in Baja California, Mexico, are packed two to four per clamshell by weight, he says. The packs feature an ethylene-absorption pad to allow the fruit to be harvested at peak ripeness while preserving shelf life, he says.
Avocados from Mexico
Avocados from Mexico is planning aggressive summer promotions to move its large crop, said Ryan Fukuda, business development manager. Promotions in particular will focus on incorporating the fruit at breakfast, Fukuda said. “Spread them on toast,” he said. He said avocado volume for the first quarter in 2011 showed a 20% increase from the previous season.
C.H. Robinson Worldwide Inc., Eden Prairie, Minn., introduced two corn packages at the expo. Director of marketing Drew Schwartzhoff shows the new four-pack vertical corn in individually wrapped microwavable bags. The firm also has a four-pack in one bag that features new microwavable film. Both are available in four-packs for retail and eight-packs for club stores, Schwartzhoff says. The company also debuted a new sealed bag of grapes under the Welch’s label and added new packs to its Mott’s fresh-cut apple line.
Church Bros. Produce
Vince Ballesteros (left), director of sales for Salinas, Calif.-based Church Bros. Produce, and Francis Adenuga, vice president of technical service for True Leaf Farms LLC, San Juan Bautista, Calif., show off clamshell packs of romaine and green leaf fillets.
Del Monte Fresh Produce NA Inc., Coral Gables, Fla., has a new line of fresh-cut potatoes in a microwaveable pack. Vice president of marketing Dennis Christou says the 1.5-pound bags can be cooked in the microwave in 11 minutes, without opening or preparing them in any way. He says they should retail for about $4.99, and they come in russet, red and Yukon gold varieties.
Bil Goldfield, communications manager for Westlake Village, Calif.-based Dole Fresh Fruit Co. Inc., said the company plans to position its bananas as nature’s energy bar for a summer promotion. He said the nutritional value of a banana is virtually the same as a normal energy bar for a fraction of the price. Goldfield said the promotion is timed to coincide with Dole’s tie-in with the kids’ movie “Madagascar 3.”
Daytona Beach, Fla.-based Dade Service Corp. is redesigning its website, www.dadeservice.com. The new site will feature more information and photos of the design-and-construction firms’ facilities for produce ripening and cold storage, said Ashley Perryman, marketing and sales coordinator. The site will go live soon, Perryman said.
Easy Fold Fixtures
Michelle Frederickson-Coles, sales manager for Kent, Wash.-based Easy Fold Fixtures, and Gary Vetsch, general manager of Kent-based Precision Tool & Die, show the Easy Fold box assembly fixture, which offers increased productivity and lower labor costs, Frederickson-Coles says. Precision makes the fixtures, which are low maintenance and can be custom-sized for a wide range of boxes.