From the show floor: United Fresh 2012 booths, F-N - The Packer

From the show floor: United Fresh 2012 booths, F-N

05/04/2012 02:05:00 PM
The Packer staff

Fred WilkinsonLucky’s Real Tomatoes
Lucian La Barba (from left), president of Dallas-based wholesaler FreshPoint Inc.; Alan Marcelli, president and CEO of New York-based Lucky’s Real Tomatoes; and Lucky Lee, vice president of sales. FreshPoint recently began offering Lucky’s Tasti-Lee vine-ripened, field-grown tomatoes in the Dallas-Fort Worth area.

Mission Produce
The new vertical asparagus bag from Mission Produce Inc., Oxnard, Calif. is a 1-pound breathable bag that holds full-sized spears and features 18-21 days shelf life, which is longer than asparagus that’s displayed in bulk or in bands at retail, says sales manager Cruz Carrera. He says the pack should retail for $2.49-2.99.

MoutainKing Potato
A new 1.5-pound pack design called Steakhouse Roasters features fingerling potatoes marketed by MoutainKing Potato, Houston. The pack features three varieties of fingerling potatoes, says Phil Baldwin, category development manager for the company. Consumer research showed a good number of consumers didn’t like the word “fingerling,” so the company marketed tied the fingerlings in with their Steakhouse Baker pack and called it a Steakhouse Roaster.

Mucci International
Mucci International Marketing Inc., Kingsville, Ontario, is a new United Fresh Produce Association member. Joe Spano, vice president of sales and marketing, said he was pleased with the traffic the greenhouse vegetable marketer received, especially with the expo following so soon after the Canadian Produce Marketing Association convention and the Northeast Produce Council expo. “We thought everyone would be ‘showed out,’” Spano said.

Naturipe Farms
Naples, Fla.-based Naturipe Farms’ new Mighty Blues pack is a 9-ounce wash-and-go clamshell featuring large blueberries. It retails around two for $5 or $2.99 each, says Kyla Garnett, marketing coordinator. The company’s new organic berry packaging featuring Earthcycle palm fiber trays also garnered a United Fresh Best New Product award. Palm fiber packaging currently is available for raspberries and blackberries and should expand to strawberries and blueberries soon, Garnett says.



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