San Antonio-based NatureSweet Tomatoes has an advertising and point-of-purchase campaign running through the summer encouraging consumers to “Just Pick NatureSweet.” Television ads will run through October in the Dallas, Denver and Houston markets, says John Cameron, division manager. The ads encourage consumers to pick up a clamshell of NatureSweet tomatoes according to their best use, such as cherries for cooking, Cherubs for salads and Sunburst yellow tomatoes for snacking.
N2N Global, Longwood, Fla., has a new technology product for small businesses in the produce industry. Chairwoman Angela Nardone said the KiSS Small Business Suite offers an affordable software package for growing, packing and shipping operations that allows businesses to grow. Nardone said the product works to upgrade food safety and product efficiency. “This should give small businesses no excuse for not complying with food safety laws,” she said.