The group had its third annual meeting in Austin June 24-25 to form an action plan to take to communities across the state. Frontera Produce and Crescent Fruit were sponsors, as was San Antonio-based H.E. Butt Co.
For Frontera and Crescent Fruit, this was the start of the their new Lone Star Grown campaign, jointly developed to boost relationships with Texans, including consumers and retailers.
“We want to raise awareness that Frontera and Moonlit are growers of fresh produce in the state by growing and enriching their relationships with consumers, and proving they’re a valuable asset to Texas retailers,” Nemecek said.
The campaign includes live appearances, including distributing fruit at events like the Keep Austin Weird Festival’s 5K race on June 22.
“We’re there to gather information about consumers, which again will be valuable not only to the companies but also to retail partners,” Nemecek said.
Other events scheduled include Frontera Produce’s sponsorship of the Austin Chronicle’s 23rd Annual Hot Sauce Festival. Company representatives will be on hand with Frontera’s wide assortment of salsa ingredients, from chile peppers to mango and pineapple.