Organic Unlimited’s nonprofit organization, the GROW Fund, has partnered with Produce for Kids in the Power Your Lunchbox Pledge.
The digital marketing program will take place Aug. 11 to Sept. 15; the Power Your Lunchbox Pledge’s goal is to inspire more health conscious lifestyles, according to a news release.
The pledge encourages families in the U.S. to pack healthier lunches for their kids, using GROW bananas as one of the participating organizations. For each pledge, Organics Unlimited will donate to DonorsChoose.org in support of programs that focus on health and wellness classroom projects for students across the U.S.
“Organics Unlimited is always looking for new, innovative ways to express the benefits of healthy living through organic bananas,” Mayra Velazquez de Leon, president of Organics Unlimited, said in the release. “We are very excited to join Produce for Kids in their efforts to create a healthier nation.”
The duo plans to tie-in with back-to-school messaging and healthy eating on the Power Your Lunchbox Pledge website. A Twitter party for the pledge will be held Aug. 20.