Billboards, peach giveaways and social media will be among the key components of the new campaign, according to a news release from the Byron-based Georgia Peach Council.
Billboards with the tag line “All Kinds of Sweet” will be displayed throughout Georgia this season, which is set to run from about mid-May to about mid-August.
In addition, billboards with the tag “Georgia Peaches — Our Way of Saying Thanks for the Oranges” will be displayed in Florida.
Also in Florida, Georgia peaches will be delivered to police officers, firefighters, taxi drivers, journalists and others with high-stress jobs, as part of the council’s “Sweet on the Street” campaign.
A revamped Facebook page and the use of food bloggers will be among the council’s social media efforts this season.