Giumarra Cos., Los Angeles, has hired Gary Caloroso to focus on avocado and asparagus sales as director of marketing in its Escondido, Calif. based-office.

Giumarra enlists avocado, asparagus director of marketingCaloroso will work with retail and foodservice customers, commodity boards and additional third parties to develop promotions for Nature’s Partner branded avocados and asparagus, according to a news release.

Caloroso most recently was an executive director for GolinHarris, according to the release. He also had positions with Augustine Ideas, Sahlman Williams Public Relations and Marketing and Porter Novelli.

“Gary has more than 20 years of strong marketing and merchandising experience,” Bruce Dowhan, general manager of Giumarra Agricom, said in the release. “His creativity and understanding of promotions will be essential to our growing team as we continue to explore ways to add customer value to our avocado and asparagus programs.”