Giumarra plum recipe is 'Easy as Pie'

03/21/2014 01:49:00 PM
Mike Hornick

Giumarra Reedley plans to introduce a summer plum promotion with new packaging and retail displays at the Northern California Fresh Produce & Floral Expo.

Easy as Pie Giumarra plum promotionThe expo is April 9 in Pleasanton, Calif. Giumarra Reedley is scheduled for booth No. 95. Nature’s Partner red and black plums start shipping in early June and will be available through September.

The promotion, dubbed “Easy as Pie,” features plums packed in 2-pound zipped pouch bags under the Nature’s Partner brand. They’ll have a peel-off recipe label and a quick response code linked to a YouTube cooking video.

The video, “How to Make a Fresh Plum Pie,” features Helen Krause of Reedley, Calif., who offers step-by-step baking instructions. Krause, a retired grower who supplied plums for Giumarra, will appear at the company’s expo booth 10 a.m. to 1 p.m., distributing samples of the pie.

“This new Nature’s Partner plum promotion will lift retail plum sales by giving consumers a reason to buy plums in quantity,” Jeannine Martin, director of sales for Giumarra Reedley, said in a news release. “A consumer enticed to make Mrs. Krause’s plum pie recipe will need to purchase two 2-pound bags of plums.”

A reversible high-color vinyl display wrap can be used with Nature’s Partner euro shipper boxes or reusable plastic containers. One side of the wrap features the plum promotion and cooking video code. The other depicts a multi-stone fruit design usable throughout the California season.



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