The Giumarra Cos. plans to debut a redesign of its Nature’s Partner brand in October for fall and winter crops such as Mexican melons and Argentinean blueberries.
Nature’s Partner was founded in 2003. Since then the product range has broadened and the company continues to pursue global expansion, said Hillary Brick, senior vice president of marketing at Los Angeles-based Giumarra.
“It was time for our brand to represent both our growth and our emphasis on service,” she said in a news release.
The new colors and elements aim to express both its foundations and its recent growth.
Giumarra plans to launch the brand across the company on a rolling basis to highlight its partnerships, technology, logistics and marketing.
“We look forward to introducing the new Nature’s Partner to our industry partners in the coming weeks,” John Corsaro, chief executive officer, said in the Oct. 7 release. “We deeply appreciate the support from all of our customers and growers which has allowed Giumarra to enjoy substantial growth. The new brand represents our commitment to providing best-in-class service to our partners, mutually expanding our businesses into the future.”
“We surveyed our employees and growers and heard an overwhelming sense of pride in the service Giumarra represents,” Brick said in the release. “We feel our new look represents this visually and will inspire our stakeholders.”